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The Second Life of a Graphic: Making Marketing Work Harder, Longer

Marketing budgets are finite, attention spans are fleeting, and yet the pressure to create fresh content never seems to let up. So it’s no wonder that businesses often treat their marketing materials like single-use plastics—helpful for a moment, then tossed aside. But the truth is, the right pieces can live much longer and do more heavy lifting than they’re usually asked to do. What’s missing is a thoughtful, resourceful approach to extending the shelf life of what already exists. Think Beyond the